Free SEO tools
Four small, practical tools, so you can check for yourself the things I’d check first. Use them free, as often as you like.
Everything stays in your browser
The tools do their calculations on your own computer or phone. No server receives your text, and there are no accounts and no cookies. You can safely paste in the draft of an article you haven’t published yet.
SERP snippet preview
How your page looks in Google's results on desktop and mobile, with a warning if the title or description gets cut off.
Open the toolMeta tag analyzer
Your title and meta description, checked one rule at a time: length, keyword, repeated brand, capitals.
Open the toolKeyword density & readability
How often you use your keyword, which words you repeat, and how easy the text is to read. English and Italian.
Open the toolJSON-LD schema generator
Structured data code for a local business, an FAQ page or an article. Fill in, copy, paste.
Open the toolOne page is one thing. Your whole site is another.
The tools tell you what’s wrong with one page at a time. To find out why the site as a whole isn’t getting anywhere, and where your competitors beat you, you need an audit.